Webshops are taking over the shopping market. This is no news.
I think it is symptomatic how this transition is approached, as it is our everyday life. One small example is when I was looking for webshop pictures on www.unsplash.com who have royalty free pictures for private use. The closes I got was a picture of a Black Friday sales poster in a shopping window.
We use webshops, we run webshops but we imagine shops as physical stores and the closest connection to a webshop is “discount 50%”.
Webshops are no longer the cheapest, but the easiest way to shop new items across the world, you can get whatever you want as long as you know how to search for it.
What is it that we (as population with continuously increasing share of e-trading of the complete market of trade) are missing?
I almost wrote “normal shopping” when I wanted to distinguish e-trade from … well, what?
We need to establish the e-trade as “normal shopping” and webshops are equal physical stores. Some knows this and run each separately, others use the webshop as a window for their physical store (though I don’t think they will survive and this sentence is outdated in a couple of years time).
To shop, then you spend money on things you want.
This makes (both digital and irl) shops who sells digital goods really interesting. A new skin for your game character is something you want, spend money on and a transaction is made, but I wonder if this is part of the “trade market” that is considered when talking about “shopping”. Is it? Do you know?
digitalizera 